What's included in each plan

Two plans, no add-on menu, no per-lead fees. The AI scheduler, missed-call text-back, review automation, Google Business Profile work, hosting, and support are identical on both. The difference is the website: Starter is one page; Growth is the full multi-page build.

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The website — Starter vs. Growth

	Starter ($297/mo)	Growth ($497/mo)
One optimized page (services, service area, reviews, contact)	✓	— (you get the full site instead)
Trade-specific site structure proven to rank	—	✓
One optimized page per service you offer	—	✓
One page per town/area you serve	—	✓
Home, About, Reviews, Contact/Booking pages	—	✓
Local SEO on-page work (titles, meta, headings, schema, internal links)	Single page only	✓ Full site
Ongoing content updates & new pages	—	✓
Mobile-first design	✓	✓
Hosting + SSL + maintenance	✓	✓
Google Search Console + analytics setup	✓	✓
You own the site + domain	✓	✓

The lead system — identical on both plans

AI appointment scheduler

Included	Detail
Website booking assistant	Answers questions, books jobs 24/7
SMS booking assistant	Same on your business text line
Calendar integration	Jobs land on your real calendar
Custom answers	Trained on your services, area, hours, pricing ranges
Human handoff rules	Escalates anything it shouldn't handle

Missed-call text-back

Included	Detail
Instant auto-text on missed calls	Fires within seconds
Two-way texting	Conversation continues by SMS
Lead inbox	Every missed call tracked in one place
A2P/compliance registration	We handle the carrier paperwork

Review automation

Included	Detail
Post-job review requests	Text + email with one-tap link
Smart follow-up	Polite reminder if no response
Google Business Profile optimization	Categories, services, photos, description
Review monitoring	New reviews surfaced in your report

Reporting & support

Included	Detail
Monthly performance report	Rankings, leads, bookings, reviews — plain English
Support channel	Text or email, same-day on weekdays
Strategy check-ins	Quarterly review of what's working

Straight talk on what costs extra (same on both plans)

Multi-page SEO on the Starter plan — Starter is one page. If you want a page for every service and town (what ranks you area-wide), that's Growth — and you can upgrade anytime, prorated, no second setup fee.
Google Ads / Facebook Ads management — available as a separate add-on. Ad spend is paid to the platform directly.
Logo design — we'll use clean text branding until you have a logo; design is a one-time add-on.
Professional photography — phone photos work fine to start; we can arrange a shoot for an extra fee.
Custom software or integrations beyond the standard stack — quoted case by case.
Multiple locations / franchises — priced per location.

We'd rather tell you this now than surprise you later.

How the plan stacks up

	DIY (Wix/Squarespace)	Traditional agency	WiFi Growth Systems
Upfront	$0 + your time	$3,000–$8,000	$497 one-time
Monthly	$20–$50	$500–$2,000	$297–$497
Built to rank for your trade	Rarely	Sometimes	Yes (Growth)
AI scheduler	No	Add-on	Included (both)
Missed-call text-back	No	Add-on	Included (both)
Review automation	No	Add-on	Included (both)
Ongoing SEO + updates	No	Retainer	Included (Growth)
Time to launch	Weeks of your evenings	4–12 weeks	7 days
Contract	—	6–12 months	3 months, then monthly

See it built for your trade

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